Whether you’re a water sports monkey or prefer lying on the beach, Volcom’s swimwear collection has an array of pieces that will look fantastic this summer season. This year’s campaign is going by the name of GOGO VOLCOM SWIM… a concept that offers a lifestyle not just a brand!
With GoGo Volcom Swim everything is sold as separates so you can mix and match pieces. Some styles also reversible which gives the buyer two bikinis for one! As usual with Volcom, the collection is full of fun prints, patterns and detailing whether it be the abstract butterfly wing pattern on “Wings of Glory” or our cosmic inspired “Space stain” print.
We have developed a new body called “The Modest” which is in response to our European market wanting a fuller bikini bottom. Also new to the collection is the Stone Stud bikini. For the first time we have added studs to our swim collection which gives that rock inspired, edgy yet feminine look that Volcom are renowned for.
New Collection Website
The website is jam packed full of cool things including quirky Volcom-esque videos featuring the GoGo girls dancing in their bikinis (obviously a must see for all), product reviews and the innovative website also tracks where Volcom fans are heading this summer with their Volcom swimwear in tow.
Now for the nifty little fact, each piece of Volcom Swim comes with a unique code on the hangtag – simply enter this number on the new website and be put into the running to win a holiday to LA in July!
The website launches on the 1st of April so make note of this address and head over to peruse the collection and get in the summer mood – www.volcomeurope.com/swim