A global social media campaign to inspire women to dream big…
Roxy announces the launch of Dare Yourself, a global social media campaign and contest to inspire women to challenge themselves to push limits and live unique lives. Five contestants from around the world will win a trip of a lifetime with Roxy professional athletes, cash prizes and Rox apparel.
Beginning on January 24th 2013, participants are invited to enter the Dare Yourself contest on Roxy’s Facebook page by submitting a 150-word essay and 3 photos or a one-minute video outlining how you Dare Yourself to dream big, live a unique life and carve your own path.
On March 29th 2013, the public will vote via Facebook to narrow down the entries to their 150 favorites. For the purposes of Dare Yourself, the globe will be divided into 5 regions: North America, Latin America, North Asia, South Asia and Europe, Africa and the Middle East. On April 12th 2013, a panel of Roxy judges will then choose 10 finalists per global region, who will be asked to create a challenge video. The global judging panel will choose 5 winners – 1 winner per global region, who will be announced on June 25th 2013.
All contest content, including a Facebook tab, unique Roxy videos and more, will be translated into 11 languages.
Throughout the contest, entrants will also be invited to participate weekly in inspiring dares and post images on their social media channels utilizing the hashtag: #ROXYDARES.
Dare Yourself follows the unprecedented success of Roxy’s 2012 campaign and contest, Let the Sea Set You Free, which via the brand’s social media channels, created a community of interactive users who produced an unparalleled volume of unique, consumer-generated content. Let the Sea Set You Free garnered 5,000 entries from 83 countries, over 730,000 consumer votes, and 1.9 million visits to the contest site.
Contest Dates:
• Submissions: January 24th – March 28th
• Consumer Voting: March 29th – April 12th
• Top 50 Finalists Announced: May 2nd
• Finalist Videos Go Live: May 31st
• Consumer Voting on Finalist Videos: May 31st- June 10th
• Winners Announced: June 25th
