The new video by The Family Rain is a world first interactive experience that transports the viewer to the heart of their live show. As the band perform new single “Reason To Die” live, the view can be manipulated to orbit the band at any moment, via the 16 different GoPro cameras using Orbital™ interactive video by creative agency Powster. The video can be paused whilst retaining the ability to still move around the stage at will.
Watch the video here: reasontodie.co.uk
The responsive HTML5 website is also the world’s first in browser interactive video on iPad, allowing the user to change the camera angle simply by tilting the iPad or by touch dragging across the screen.
“Reason To Die” is another raw, uncompromising two-and-a-half minute track by the three brothers from Bath, released 2nd September. The track was produced by Jim Abbiss at Berlin’s Hansa Studios. Their debut album is set for release early 2014 on Virgin EMI.